Kevin Filan of Cox Automotive

Our 2019-2020 Wharton-Kellogg-London Business School Breakfast Series continues with Kevin Filan of Cox Automotive speaking about the rapid changes in the automotive industry.

Kevin Filan - As Vice President-Marketing, Cox Automotive Retail Solutions, Kevin Filan is responsible for developing, leading and implementing an integrated Retail Solutions marketing strategy and approach for: Autotrader, Kelley Blue Book (KBB), Dealer.com, vAuto, HomeNet, VinSolutions, Xtime and Dealertrack. Kevin possesses a vast array of marketing, automotive, B2B and leadership experience that positions him to help Cox Automotive meet the evolving needs of its clients and the industry.



Filan joined Cox Automotive in September 2011 and has held roles of increasing responsibility leading the company’s customer marketing, industry relations and event initiatives to include the B2B marketing teams on Autotrader and KBB, followed by leading the Inventory Solutions and Financial Solutions Group Marketing teams. Kevin previously worked in various marketing roles at Ford Motor Company, where he gained valuable experience working on both the OEM and Dealer sides of the business.

Following his time at Ford, he gained further B2B and B2C marketing expertise in the automotive, industrials and consumer packaged goods space. He held leadership positions at Zyman Group Consulting, Georgia-Pacific and the Alcon Labs Division of Novartis, where he led the teams responsible for establishing customer growth strategies, account business planning, channel/customer pricing strategy, and customer promotional programs and advertising.

Prior to starting his marketing career, Kevin spent 14 years in the United States Navy where he was a Naval Officer and Aviator successfully completing multiple deployments to the Middle East, Mediterranean/Africa and Latin America. Kevin is bilingual in Spanish after completing a military exchange in Uruguay at the Escuela Naval ROU and postgraduate study at the Universidad Autónoma de Guadalajara in Mexico. He finished his time in the Navy teaching undergraduate courses in military strategy and leadership at Duke University. 

Kevin holds an undergraduate degree from the United States Naval Academy, an MBA from Fuqua School of Business at Duke University and postgraduate work at Haas School of Business at the University of California Berkeley. 

Kevin Filan, of Cox Automotive speaking about the rapid changes in the automotive industry.
Friday, October 18, 2019 | 7:30am to 9:00am
The Buckhead Club
3344 Peachtree Road NE, Suite 2600
Atlanta,  GA 30326