Wharton School Events:
Wharton Webinar: Machine Learning and Marketing Analytics
Thursday, June 2nd, 12 pm- 1 pm ET
Machine Learning (ML) is transforming marketing analytics. In this session, Raghu Iyengar, Miers-Busch W’1885 Professor, Professor of Marketing, Faculty Director of Wharton Customer Analytics will discuss these crucial changes with a focus on the challenges companies face with deploying ML as well as how companies can use ML technology to address customer needs.