Wharton Alumnae Founders & Funders Association
Wednesday, June 15th, 12 pm- 1:30 pm ET
Dr. Natalie Petouoff unveils a new approach for creating a customer- and employee-centric business model that yields better long-term results in her book, “Empathy in Action”. Why are customer and employee experiences often lacking? How can you deliver experiences using Empathy in Action to garner trust and earn loyalty? And what will it take to go beyond the tired declarations that customers or employees are top priorities and actually build a workforce that believes this — and puts it into practice — every day? Rather than just give lip service to these often-misunderstood ideals, this book offers a surprising new take on how to build businesses that no longer compromise the customer and employee relationship and instead make it their highest priority.