Wharton Alumnae Founders & Funders Association
Tuesday, August 9th, 9 am- 10:30 am ET
You’ve probably heard the old sales adage “ABC: Always Be Closing,” now it’s time to learn the importance of “ABO: Always Be Opening.” It’s not enough to be the best, to have the best product or service, and hope funders and customers find you. You have to deliver a compelling story that DRIVES them to invest in your endeavor and/or to buy your products/services. Why? Because people buy YOU first, your company/product/service second. And if they don’t buy you during a business first impression, like a presentation, they won’t even glance at your business, even if it’s the next best thing. In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (the Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more.