How to Change, with Professor Katy Milkman, Behavior Change for Good Initiative

Wharton Alumnae Founders & Funders Association

Wednesday, July 20^th, 9 am- 10 am PT

How to Change with Professor Katy Milkman

Join WAFFA for a conversation with Wharton Professor Katy Milkman on how to create lasting change. Professor Katy Milkman co-founded and co-directs the Behavior Change for Good Initiative at University of Pennsylvania, is author of the bestselling book How to Change, and host of the podcast Choiceology.

We will discuss how Professor Milkman's research on change can be applied to entrepreneurship. We’ll start with how to adopt a change-oriented mindset, and how to stay motivated with the ups and downs of entrepreneurship.

Finally, we’ll tackle how to ensure your organization culture evolves with your startup and how you can successfully make long-lasting operational changes to get where you want to be.