Tuesday, October 28, 2025
Professor Peter Fader will share highlights of his recent research (and commercialization efforts) for two important topics that demand more rigorous approaches than what we see in current practice: (1) predicting customer lifetime value and (2) human resources management. Much of his career has focused on the first topic – developing forward-looking models of customer value, motivating firms to use them, and developing an ever-increasing (and increasingly impactful) set of applications to demonstrate their value in a transparent, accountable manner. More recently he has been bringing similar perspectives (and rigor) to HR assessment and its associated use cases (e.g., learning/development, financial compensation, and desires to optimize organizational efficiency/effectiveness).
In this session he’ll cover the challenges to be overcome across these two settings (some that are shared, some idiosyncratic), an overview of the methods involved, some case studies of companies making progress on one or both dimensions, and some longer-term aspirations to bring these two approaches together.
In addition, Professor Fader has offered to hold office hours for those who would like to discuss the above topics and customer analytics in detail. Come by to chat with him, ask him questions, and he is equally interested in what is happening in your businesses and in the Atlanta community.
RSVP to both are first come, first served. Maximum for the event: 40; Maximum for office hours: 8