Friday, March 27, 2026Friday, March 27, 2026
12:00 PM - 1:00 PM • ET • Zoom
Join Kartik Hosanagar, Faculty Co-Director of Wharton Human-AI Research for the next episode of our AI Horizons webinar series. Creativity isn’t a gift reserved for a few. It’s a disciplined capability that leaders can build and scale especially with the use of AI. The leader’s real job: how do you design environments where creativity survives?
Joining Kartik Hosanagar in this conversation are guests Yoram (Jerry) Wind, The Lauder Professor Emeritus and Professor of Marketing from the Wharton School and Margherita Pagani, Director of SKEMA Center for Artificial Intelligence. They will share practical approaches to challenge mental models, design cultures of experimentation, and use AI as a creative amplifier. Pre-reads for the conversation:Unlocking Marketing Creativity Using Artificial Intelligence by Margherita Pagani and Jerry Wind, in Journal of Interactive Marketing.Designing Human and Generative AI Collaboration by Kartik Hosanagar and Daehwan Ahn.
Host:Kartik HosanagarFaculty Co-Director, Wharton Human-AI ResearchJohn C. Hower Professor, Professor of Operations, Information and DecisionsThe Wharton School, University of Pennsylvania
Guests: Margherita PaganiProfessor of Human-Centered Artificial Intelligence and Digital MarketingDirector of SKEMA Center for Artificial IntelligenceSKEMA Business School, Paris
Yoram (Jerry) WindThe Lauder Professor Emeritus and Professor of Marketing The Wharton School, University of Pennsylvania
Presented by: Wharton Human-AI Research
This live webinar will be hosted via Zoom; a link to join will be provided upon registration.