Corporate Adoption of Gen AI: Insights from the 2025 AI Adoption Report


Date and Time
Thursday, December 4, 2025
12:00pm— 1:00pm
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Join Stefano Puntoni, Faculty Co-Director of Wharton Human–AI Research and Sebastian S. Kresge Professor of Marketing, Professor of Marketing at the Wharton School, and Sonny Tambe, Faculty Co-Director of Wharton Human–AI Research and Professor of Operations, Information and Decisions at the Wharton School, for this special episode of our AI Horizons webinar series. They will be joined by Jeremy Korst, WG'03, Partner at GBK Collective, to share findings from Accountable Acceleration: Gen AI Fast-Tracks Into the Enterprise.

 

The discussion will cover the latest trends in corporate generative AI adoption, highlight sector-specific patterns, and offer practical takeaways for organizations navigating the evolving AI landscape, including three narrative themes from the 2025 AI Adoption Report:

 

  • Return on investment (ROI): Gen AI investment is starting to shift from exploration to exploitation, with ROI now the core filter for funding and high-impact use cases leading the way.
  • Human capital questions: Gen AI success hinges on complementing tech investments with the right leadership, culture, and change management. 
  • Full steam ahead: Gen AI has leapt from experimentation to an everyday essential, with expertise surging and practical use cases like editing, summarization, and sales content driving the biggest wins.

 

Register today!

 

This live webinar will be hosted via Zoom, and a link to join will be provided upon registration.

 

Thursday, December 4, 2025

12:00 PM - 1:00 PM • ET • Zoom

 

 

Hosts:

Stefano Puntoni

Faculty Co-Director of Wharton Human–AI Research

Sebastian S. Kresge Professor of Marketing, Professor of Marketing, the Wharton School

 

Sonny Tambe

Faculty Co-Director of Wharton Human–AI Research

Professor of Operations, Information and Decisions, the Wharton School

 

Guest: Jeremy Korst, WG'03, Partner at GBK Collective

 

Presented by: Wharton Human-AI Research