Wharton Club of Atlanta invites you to a discussion with Professor Stefano Puntoni about his new book Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data, written with Professor Bart De Langhe.
Professors Puntoni and De Langhe challenge the idea that our decisions should be driven by data. Rather, they argue that the power of data can only be realized by putting data in the background.
Many businesses find themselves overwhelmed by the sheer volume of data at their disposal. Putting decisions firmly at the center of the analytics process can be transformative. Starting with decisions and working back to the data will improve the quality of decision-making, improve the collaboration between managers and data analysts, and ultimately foster an organizational culture that is action oriented and that prizes the quality of decisions over ego or politics.
In the meantime, Wharton School Press is offering the club a 40% discount off the print retail price of Professor Puntoni's book with the discount code WHARTON-ATL40. The code can be redeemed at the following site: https://www.pennpress.org/9781613631713/decision-driven-analytics/
October 23rd, 11 amt to Noon EST
You will receive a Zoom link after registering
Register today!
About Professor Stefano Puntoni
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School, University of Pennsylvania, and the co-director of “AI at Wharton”, a cross-disciplinary initiative that promotes research and education on artificial intelligence. His research applies behavioral science insights to understand how automation and algorithms affect consumers and society. He has published his findings in many prestigious academic journals as well as popular media outlets such as Harvard Business Review and the Wall Street Journal. Stefano teaches courses on artificial intelligence, marketing strategy, and decision making to undergraduates, MBAs, and executives. He earned his PhD in marketing from London Business School and his graduate degree in statistics and economics from the University of Padova, in his native Italy.