Friday, November 15, 2019
Our 2019-2020 Wharton-Kellogg-London Business School Breakfast Series continues with Melanie Huet of Serta Simmons Bedding
Melanie Huet - joined SSB in January 2019 as Chief Marketing Officer. Melanie leads SSB’s evolution to becoming a more consumer-centric company and directs the Marketing, Innovation and Customer Experience divisions focused on delivering breakthrough innovation, strengthening the house of brands and growing portfolio revenue. In just six months, Melanie restructured the organization and innovation process delivering the iComfort by Serta launch that shocked the industry with its speed to market, extensive consumer research and top scoring advertising campaign.
Melanie has extensive Marketing experience across multiple categories and disciplines within consumer packaged goods. She has a track record for building high performing teams, developing long term strategies and consistently architecting and executing turnarounds on declining mature businesses. Most recently, Melanie was Vice President of Marketing, Beverages & Snack Nuts at Kraft Heinz Corporation, where she was responsible for a $4B portfolio including iconic brands like Planters, Capri Sun, Kool-Aid and Maxwell House.
Prior to Kraft Heinz, Melanie progressed through brand management roles at Kimberly-Clark and Unilever. While at Kimberly-Clark, she architected a transformation of PULL-UPS® training pants in North America that reversed several years of declining sales and share and returned the category and the brand to sustained healthy growth. Ms. Huet has achieved similar results on HUGGIES® diapers and Lipton® tea.
She earned a bachelor’s degree in Advertising and German from the University of St. Thomas and a Master of Business Administration from the William E. Simon School of Business at the University of Rochester.
Melanie Huet of Serta Simmons Bedding.
Friday, November 15, 2019 | 7:30am to 9:00am
Cost: $40.00
The Buckhead Club
3344 Peachtree Road NE, Suite 2600
Atlanta, GA 30326
