February 2020 WKL Breakfast - Gaston Vaneri, Senior Vice President of Brand, Cox Communications
Gaston Vaneri, Senior Vice President of Brand is tasked with developing Cox's longer term consumer value propositions and identifying opportunities to elevate and differentiate the Cox brand. He and his team will develop brand strategy and will leverage deep consumer insights into inspired and courageous innovations that redefine our markets. In addition, Gaston will continue the work of bringing our brand promise to life across all aspects of the customer experience with expert brand positioning, constant vigil of brand equity and building brand strength. Gaston’s team will lead development of long-term consumer value propositions, segment marketing, brand strategy, brand communications/stewardship, and social media marketing.
Gaston comes to Cox Communications from Newell Rubbermaid where, as a global vice president of marketing, he led the turnaround of the Rubbermaid and Dymo brands. Prior to Newell Rubbermaid, Gaston was at Unilever for 14 years where he was responsible for the deodorant brand portfolio and the Axe brand in the US. While there, he also worked on the Dove, Vaseline and Degree brands as well as a food brands portfolio in Latin America.
Gaston started his career in Buenos Aires, Argentina where he was born and raised. He worked for Hewlett-Packard and Telefonica Internacional, and started a CRM and direct marketing agency that he sold in 2002 to move to the US. Outside of work, Gaston spends time with his wife and two young daughters as well as traveling, running, and reading anything he can get his hands on.
Prior to joining Turner, Battin was Vice President of Marketing for EzGov, Inc, an Atlanta-based e-Government company where she managed strategic brand development, advertising, consumer and marketing research, and public relations. Additionally, she served in brand management for The Coca-Cola Company, overseeing consumer advertising, Hispanic advertising, consumer promotion, internet strategy and media for Sprite. Battin also worked in advertising account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York, working on Miller Brewing Company and Kraft Foods accounts, respectively.
Have questions about February 2020 WKL Breakfast - Gaston Vaneri, Senior Vice President of Brand, Cox Communications? Contact Wharton Kellogg London Business Schools.
Gaston Vaneri, Senior Vice President of Brand, Cox Communications Wharton Kellogg London Business Schools
Friday, February 21, 2020 from 7:30 AM to 9:00 AM (EST)
The Buckhead Club
3344 Peachtree Road NE, Suite 2600
Atlanta, GA 30326