Friday, January 19, 2018The Wharton Club of Atlanta, Kellogg Alumni Club of Atlanta and London Business School Atlanta Alumni Club are pleased to invite you to our next breakfast series event, featuring Guy Powell, President and Founder of ProRelevant Marketing Solutions. Join us for a discussion on a real case study:
Do Super Bowl Ads Really Pay Off?
For many businesses, marketing is seen as an expense, but our presenter has learned how to show that it can truly be a valuable investment in future sales. Guy is author of Marketing Calculator: Measuring and Managing Return on Marketing Investment and co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment and has provided marketing ROI consulting services for major brands in over 10 countries on 4 continents.
About Our Speaker:
As a global thought leader in marketing strategy and ROI, Mr. Powell understands and provides clients the strategies, tools and tactics to continuously improve their marketing ROI and align their marketing to the company’s revenue and profitability goals. ProRelevant has developed two innovative and powerful technology platforms under his guidance – MarketSim® Agent-based Modeling Marketing Analytics and Preznc Report Competitive Assessments.
He leads a global team which can answer the most relevant marketing question of the day, “How to measure and improve the marketing return on investment?”, regardless of the channel used; traditional, on-line, social & experiential investments are all a part of the global marketing models developed & delivered by Guy Powell and the team at ProRelevant.
Mr. Powell holds an MBA from Booth School of Business, University of Chicago.
