Our 2019-2020 Wharton-Kellogg-London Business School Breakfast Series continues with Molly Battin, Vice President of Marketing at Delta Airlines
Molly Battin is the Vice President of Marketing at Delta Air Lines, reporting to Tim Mapes, Chief Marketing and Communications Officer. In this role, Battin will lead global corporate brand strategy and brand management across Delta Air Lines. She and her team will be responsible for coordinated portfolio marketing, agency management, cross promotion planning, media production and presentation services. Molly was most recently Chief Corporate Marketing and Brand Strategy Officer for WarnerMedia.
Prior to joining Delta, Battin was at WarnerMedia/Turner since 2000 and held many leadership roles. In her most recent role as Executive Vice President and Global Chief Communications and Corporate Marketing officer for Turner, she was responsible for brand reputation across all platforms, internal and external strategic communications, media planning and buying, media relations and publicity, and assuring that all communications reflected Turner’s core values and advance its business strategy. Previously, she served as Chief Brand Strategy Officer, leading the global brand strategy, corporate communications and marketing, employee branding, media planning, ad placement buying, creative production and digital media strategy for the company. Prior to that, she served as Chief Media and Business Insights Officer, responsible for leading and evolving the company’s endeavors in such areas as research, creative production, media planning and asset management. She previously was General Manager of upwave, the entertainment brand created by Turner to explore marketplace opportunities for health and lifestyle-themed digital and television content.
Battin assumed leadership of Turner Media Group in 2009 after serving as Senior Vice President of Brand Development and Digital Platforms for TBS, TNT and Turner Classic Movies (TCM). In 2004, she spearheaded the creation of the TBS Very Funny brand through a campaign that earned multiple prestigious industry honors, including a Lion Award at Cannes, the Gold Effie for Advertising Effectiveness and induction to the Cable & Telecommunications Association for Marketing (CTAM) Hall of Fame. She previously led domestic marketing for CNN, CNN Headline News and CNNfn as Vice President of Strategic Marketing.
Prior to joining Turner, Battin was Vice President of Marketing for EzGov, Inc, an Atlanta-based e-Government company where she managed strategic brand development, advertising, consumer and marketing research, and public relations. Additionally, she served in brand management for The Coca-Cola Company, overseeing consumer advertising, Hispanic advertising, consumer promotion, internet strategy and media for Sprite. Battin also worked in advertising account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York, working on Miller Brewing Company and Kraft Foods accounts, respectively.
Battin is a Fellow of the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute and was named the 2018 WICT Southeast Woman of the Year. She currently serves on the advisory board for Imagine It! The Children’s Museum of Atlanta, a member of the Leadership Atlanta Class 2018, and a member of the Agape advisory board. Additionally, Molly is a proud wife and mother of three children, and avid runner and a triathlete. Battin earned a bachelor’s degree from Princeton University and a MBA from Northwestern University.
Have questions about January 2020 WKL Breakfast - Molly Battin, Vice President of Marketing at Delta Airlines? Contact Wharton Kellogg London Business Schools.
Molly Battin, Vice President of Marketing at Delta Airlines
Friday, January 17, 2020 | 7:30am to 9:00am
The Buckhead Club
3344 Peachtree Road NE, Suite 2600
Atlanta, GA 30326