We are pleased to share the following invitation from the Penn Club of Atlanta.
The Atlanta club is very excited to host Professor Joseph Turow (Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication) on Saturday May 13th at 2pm.
Professor Turow’s talk is based on his recent best-selling book The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power and is sure to be an insightful look into current marketing trends (see overview below).
The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.
More information on Professor Turow and his book can be found here and below.
Tickets are $10 per person (both alumni and guests are welcome). Each individual will need to register separately.